Ami needed to decide on the 1920 London digital advertising strategy of the following movie based on the evaluation of 1920 Evil Returns. Facebook and YouTube were mostly used for the social media campaign. Was the spending-mixture powerful? What strategy should she adopt for the next movie in the franchisee" 1920 London"? For running the 1920 Wicked Returns effort which ran for 45 days, Ami had used a mix of social media.
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